Creative Process

Crytion's five step process ensures communication & collaboration on all phases throughout a website project.

• Discuss the client’s needs and how we can help
• Define scope, including timeline, cost & resources
• Create a sitemap based on discussion & suggestions
• Collect info - photos, copy, video, etc.

• Refine project plan
• Develop site framework & navigation
• Create website concept(s) for client’s approval
• Revisions based on client's comments & suggestions

• Develop website using standard language & application
• Optimize Website for Search Engines
• Test site - usability, navigation, functionality & aesthetics
• Client previews website hosted on a remote server
• Appropriate fixes based on client's feedback

• Transfer files to hosting & link to domain name
• Create Google readable sitemap.xml file
• Generate Meta:description, keywords, regional , etc.
• Publish website live
• Burn website files to a CD so client has a copy

• Submit to top search engines (Google, Yahoo, MSN, etc.)
• Reciprocal link campaign to make the site more popular
• Create & manage Google Ad Campaign
• Site maintenance – annual contract or hourly
• eMailer or eNewsletter campaign to promote the company, products and services as well as the website
• Mail campaign(post card, flyer, or brochure) to promote the company, products and services